ABOUT
With over 17 years in the hospitality and events industry, Colleen Carswell’s journey began aboard Royal Caribbean cruise ships, where the combination of coordinating weddings and hosting nightly entertainment sparked her passion for blending systematic operations with creative energy. These early experiences laid the foundation for her unique approach to business operations and team development.
Since then, Colleen has held leadership roles in weddings and events at resorts, hotels, conference centers, and country clubs. Now, as the CEO and founder of Structured to Scale, she serves as a sought-after speaker and fractional Chief Operating Officer (COO).
Colleen’s core philosophies of “systems before sales” and “team service before customer service” guide her work as she transforms businesses from the inside out through innovative operational strategies that boost employee retention, maximize profit margins, and drive sustainable growth.
Featured in Forbes, Success, and USA Today, Colleen combines corporate savvy with creative flair to deliver high-impact insights with unmistakable style – usually while wearing her signature bright colors. When she’s not transforming businesses, you’ll find her dancing, writing songs, crafting colorful earrings, or planning her next big adventure.
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