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Build your base

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Sessions

These aren’t just sessions; they’re accelerators for your business growth.
To view the full schedule, please click here.

  Business & Strategies

Redefine your approach to business with groundbreaking strategies that make your wedding venture more profitable, scalable, and fulfilling. Learn negotiation tactics, pricing psychology, and operational hacks that will leave your competitors in the dust.

  • The Wedding Venue Master Plan: Optimization Strategies
  • The Digital Pivot: How a Traditional Wedding Planner Tripled Revenue Through Online Services
  • Venue as a Revenue Multiplier: Maximizing Client Spend
    Through Location
  • Loyalty Programs: Turn One-time Clients into Brand Advocates
  • Maximizing ROI through Vendor Partnerships: The Win-Win of Wedding
  • Business Synergy
  • The Role of Women in Driving Wedding Industry Revenue
  • Pricing Psychology: How to Frame Your Rates for Optimal Profit
  • Strategic Partnerships: How to Form Alliances That Benefit Your Wedding Business
  • Smart Pricing for Profit: Real-World Strategies and Solutions
  • Post-Event Follow-ups: Upsell, Reviews and Long-term Engagement
  • Cracking the Code on Client Expectations: A Deep Dive into Consumer Behavior
  • Leadership Skills for Wedding Business Owners: Command, Don’t Just Manage”
  • The Ultimate Wedding Guest Experience: Venue-Centric Strategies
  • Event Insurance and Legalities: Protecting Your Profit
  • Venue Contracts and Negotiations: Securing Best Terms for Best Profit
  • “The Art of Upselling: How to Maximize Revenue per Wedding”
  • Millennials and Gen Z: Understanding the New Age Wedding Consumer
  • The $1 Million Wedding: A Revenue Breakdown of a High-Profile Event

  Cake Designs & Catering

Cakes are no longer just desserts; they’re grand centerpieces that capture everyone’s attention. Plus, discover culinary secrets to wow every palette. Learn how to craft show-stopping cakes and unforgettable menus that’ll make you the talk of the wedding circuit.

  • Catering for All: Inclusive Menu Options That Wow
  • Pricing your Sweets: A Deep Dive into Cake and Catering Margins
  • Sustainable Catering: Green Choices that Don’t Compromise Quality
  • Edible Innovations: Integrating Tech into Cake Designs
  • Creating Showstopping Cakes: Techniques for Maximum Visual Appeal
  • The Fondant Revolution: Elevating Your Cake Design Game

  Styles, Trends & Planning

Are you stuck in last season’s trends? Time to revamp! Master the art of trend forecasting in wedding gowns, décor, and themes. This is your ultimate guide to staying ahead of the curve and offering couples the next big thing before anyone else.

  • Catering for All: Inclusive Menu Options That Wow
  • Pricing your Sweets: A Deep Dive into Cake and Catering Margins
  • Sustainable Catering: Green Choices that Don’t Compromise Quality
  • Edible Innovations: Integrating Tech into Cake Designs
  • Creating Showstopping Cakes: Techniques for Maximum Visual Appeal
  • The Fondant Revolution: Elevating Your Cake Design Game

Videos & Photography

Capture moments that last a lifetime, not just in a frame, but in the hearts of your clients. Dive into post-production mastery, 360-degree photography, and storytelling techniques that will turn your business into the first choice for modern couples.

  • Innovations in Wedding Photography and Videography: Capture More Than Moment
  • Cinematic Storytelling: The New Age of Wedding Films
  • 360-Degree Photography: Capturing Every Angle
  • Editing Mastery: Post-Production Tips for Photographers
  • The Drone Advantage: Aerial Videography in Wedding Captures
  • The Science of Lighting: Creating Mood with Hues

Digital Marketing

Unlock the full power of digital marketing designed specifically for the wedding industry. From high-impact social media strategies to SEO sorcery, this category will transform your online presence into a client-converting machine.

  • High-Impact Social Media Ads for Wedding Businesses
  • Transforming Social Media Likes into High-Ticket Sales: A Wedding
    Photographer’s Journey
  • Keywords and Weddings: A Love Story Written by Google
  • Creating Instagrammable Moments: Make Your Event the Talk of the Social World
  • Unlocking the Value of Customer Reviews: From Yelp to Google, What Really Drives Bookings
  • Influencer Partnerships: Leveraging Social Fame for Authentic Promotion
  • The Anatomy of a High-Converting Wedding Business Email
  • Local SEO for Wedding Venues: Making Sure ‘I Do’ Starts with You
  • Google Ads for Wedding Pros: Mastering Quality Scores and Ad Position
  • Remarketing Strategies: How to Re-Engage Past Website Visitors and Convert
  • SEO & Local Search: Mastering Google My Business for Wedding Pros
  • Segmentation Strategies: Personalizing the Customer Journey in a Weddings Business Context
  • Social Media as Your Stage: Leveraging Instagram and TikTok for Branding and Bookings
  • Landing Pages that Convert: The Secret Sauce for Paid Search Success
  • Digital Marketing Strategies for the Modern Wedding Business
  • Marketing to a Diverse Client Base: Best Practices for Inclusion

Floral & Artistry

Elevate your wedding florals from mere decorations to transformative art pieces. This is not your mom’s flower arrangement session; it’s a groundbreaking journey into the heart of botanical beauty. Create awe-inspiring atmospheres that make weddings unforgettable.

  • Textural Magic: The New Age of Floral Designs
  • Sculpted Nature: Wirework Techniques for Floral Art
  • Color Theory in Floral Arrangements: A Palette for Success
  • Floral Design Masterclass: Elevate Your Artistry and Profitability
  • Floral Logistics: From Sourcing to Installation
  • Preserved Beauty: The Rise of Dried Florals in Wedding Décor

Music & Entertainment

Step into the groove with game-changing insights into wedding music and entertainment. Learn how to curate the perfect playlist, add an element of surprise to the celebrations, and take your DJ or entertainment business to the next level. It’s time to drop the beat!

  • From Local Hero to Destination DJ: How to Expand Your Geographic Reach
  • Playlist Profits: How to Diversify Your Offerings for Every Wedding Theme
  • Beats That Bind: How to Personalize Wedding Music for Different Cultures
  • The Psychology of a Dance Floor: What Makes People Move
  • The Sound of Success: Mastering Acoustics for Perfect Wedding Performances
  • Sound Engineering Basics for Wedding DJs
  • Interactive Entertainment: Crowd Engagement Strategies
  • Licensed to Play: Navigating Music Licenses and Rights

 Business & Strategies

Redefine your approach to business with groundbreaking strategies that make your wedding venture more profitable, scalable, and fulfilling. Learn negotiation tactics, pricing psychology, and operational hacks that will leave your competitors in the dust.

  • The Wedding Venue Master Plan: Optimization Strategies
  • The Digital Pivot: How a Traditional Wedding Planner Tripled Revenue Through Online Services
  • Venue as a Revenue Multiplier: Maximizing Client Spend
    Through Location
  • Loyalty Programs: Turn One-time Clients into Brand Advocates
  • Maximizing ROI through Vendor Partnerships: The Win-Win of Wedding
  • Business Synergy
  • The Role of Women in Driving Wedding Industry Revenue
  • Pricing Psychology: How to Frame Your Rates for Optimal Profit
  • Strategic Partnerships: How to Form Alliances That Benefit Your Wedding Business
  • Smart Pricing for Profit: Real-World Strategies and Solutions
  • Post-Event Follow-ups: Upsell, Reviews and Long-term Engagement
  • Cracking the Code on Client Expectations: A Deep Dive into Consumer Behavior
  • Leadership Skills for Wedding Business Owners: Command, Don’t Just Manage”
  • The Ultimate Wedding Guest Experience: Venue-Centric Strategies
  • Event Insurance and Legalities: Protecting Your Profit
  • Venue Contracts and Negotiations: Securing Best Terms for Best Profit
  • “The Art of Upselling: How to Maximize Revenue per Wedding”
  • Millennials and Gen Z: Understanding the New Age Wedding Consumer
  • The $1 Million Wedding: A Revenue Breakdown of a High-Profile Event

 Cake Designs & Catering

Cakes are no longer just desserts; they’re grand centerpieces that capture everyone’s attention. Plus, discover culinary secrets to wow every palette. Learn how to craft show-stopping cakes and unforgettable menus that’ll make you the talk of the wedding circuit.

  • Catering for All: Inclusive Menu Options That Wow
  • Pricing your Sweets: A Deep Dive into Cake and Catering Margins
  • Sustainable Catering: Green Choices that Don’t Compromise Quality
  • Edible Innovations: Integrating Tech into Cake Designs
  • Creating Showstopping Cakes: Techniques for Maximum Visual Appeal
  • The Fondant Revolution: Elevating Your Cake Design Game

 Styles, Trends & Planning

Are you stuck in last season’s trends? Time to revamp! Master the art of trend forecasting in wedding gowns, décor, and themes. This is your ultimate guide to staying ahead of the curve and offering couples the next big thing before anyone else.

  • Catering for All: Inclusive Menu Options That Wow
  • Pricing your Sweets: A Deep Dive into Cake and Catering Margins
  • Sustainable Catering: Green Choices that Don’t Compromise Quality
  • Edible Innovations: Integrating Tech into Cake Designs
  • Creating Showstopping Cakes: Techniques for Maximum Visual Appeal
  • The Fondant Revolution: Elevating Your Cake Design Game

Videos & Photography

Capture moments that last a lifetime, not just in a frame, but in the hearts of your clients. Dive into post-production mastery, 360-degree photography, and storytelling techniques that will turn your business into the first choice for modern couples.

  • Innovations in Wedding Photography and Videography: Capture More Than Moment
  • Cinematic Storytelling: The New Age of Wedding Films
  • 360-Degree Photography: Capturing Every Angle
  • Editing Mastery: Post-Production Tips for Photographers
  • The Drone Advantage: Aerial Videography in Wedding Captures
  • The Science of Lighting: Creating Mood with Hues

  Digital Marketing

Unlock the full power of digital marketing designed specifically for the wedding industry. From high-impact social media strategies to SEO sorcery, this category will transform your online presence into a client-converting machine.

  • High-Impact Social Media Ads for Wedding Businesses
  • Transforming Social Media Likes into High-Ticket Sales: A Wedding
    Photographer’s Journey
  • Keywords and Weddings: A Love Story Written by Google
  • Creating Instagrammable Moments: Make Your Event the Talk of the Social World
  • Unlocking the Value of Customer Reviews: From Yelp to Google, What Really Drives Bookings
  • Influencer Partnerships: Leveraging Social Fame for Authentic Promotion
  • The Anatomy of a High-Converting Wedding Business Email
  • Local SEO for Wedding Venues: Making Sure ‘I Do’ Starts with You
  • Google Ads for Wedding Pros: Mastering Quality Scores and Ad Position
  • Remarketing Strategies: How to Re-Engage Past Website Visitors and Convert
  • SEO & Local Search: Mastering Google My Business for Wedding Pros
  • Segmentation Strategies: Personalizing the Customer Journey in a Weddings Business Context
  • Social Media as Your Stage: Leveraging Instagram and TikTok for Branding and Bookings
  • Landing Pages that Convert: The Secret Sauce for Paid Search Success
  • Digital Marketing Strategies for the Modern Wedding Business
  • Marketing to a Diverse Client Base: Best Practices for Inclusion

Floral & Artistry

Elevate your wedding florals from mere decorations to transformative art pieces. This is not your mom’s flower arrangement session; it’s a groundbreaking journey into the heart of botanical beauty. Create awe-inspiring atmospheres that make weddings unforgettable.

  • Textural Magic: The New Age of Floral Designs
  • Sculpted Nature: Wirework Techniques for Floral Art
  • Color Theory in Floral Arrangements: A Palette for Success
  • Floral Design Masterclass: Elevate Your Artistry and Profitability
  • Floral Logistics: From Sourcing to Installation
  • Preserved Beauty: The Rise of Dried Florals in Wedding Décor

  Music & Entertainment

Step into the groove with game-changing insights into wedding music and entertainment. Learn how to curate the perfect playlist, add an element of surprise to the celebrations, and take your DJ or entertainment business to the next level. It’s time to drop the beat!

  • From Local Hero to Destination DJ: How to Expand Your Geographic Reach
  • Playlist Profits: How to Diversify Your Offerings for Every Wedding Theme
  • Beats That Bind: How to Personalize Wedding Music for Different Cultures
  • The Psychology of a Dance Floor: What Makes People Move
  • The Sound of Success: Mastering Acoustics for Perfect Wedding Performances
  • Sound Engineering Basics for Wedding DJs
  • Interactive Entertainment: Crowd Engagement Strategies
  • Licensed to Play: Navigating Music Licenses and Rights
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