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Corrine Heck

Weddings Insider / Corrine Heck
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Corrine Heck

Detail Flowers Software


Corrine Heck is a visionary entrepreneur, renowned for her pivotal role in revolutionizing the floral industry. As the founder and CEO of Details Flowers Software, Corrine’s journey spans over two decades of immersive experience, seamlessly weaving together her creative prowess and technological acumen.

Corrine’s journey began as an event designer, where she discovered her love for the artistry of floral design. But she didn’t stop there. With a leap of faith, she seamlessly transitioned from arranging blooms to crafting code, propelling herself into the forefront of floral technology. The result? Details Flowers Software—an innovative solution that’s transforming how event florists scale and streamline their businesses.

From its early days, Details Flowers Software has evolved into a vibrant community, uniting florists from around the globe. Corrine’s determination took the spotlight when she snagged the Rollins College Sponsored Venture Pitch Grand Prize in 2016. This win marked the starting point of her mission: empowering event florists with custom automation tools that boost their bottom line. With Corrine at the helm, each tweak, addition, and ingenious feature comes to life through her in-house, female-led team, showcasing her unwavering commitment to excellence.

Corrine’s influence goes beyond business achievements. The Society of American Florists recognized her tireless efforts by inducting her into the Professional Floral Communicators International—an honor truly earned. Notably, in 2022, Details Flowers Software’s meteoric rise earned it a spot among GrowFL’s Top 50 Fastest Growing Companies. This achievement further solidified Corrine’s status as a true trailblazer. Beyond this, she wears the titles of Most Charitable Woman in Volusia County and one of Inc Magazine’s Top 200 Female Entrepreneurs of 2023 with humility.

Details Flowers Software isn’t just about awards—it’s the official software and an indispensable procurement tool for the American Institute of Floral Designers’ annual symposium. Rooted in Ormond Beach, Florida, Corrine’s visionary leadership shines through every aspect of her life, whether she’s a steadfast wife of 22 years or a nurturing mother to three beloved children.

Corrine Heck’s journey is all about pushing boundaries, embracing innovation, and fostering growth. As a panelist at the upcoming GrowFL event, Corrine will undoubtedly captivate and inspire, sharing insights from her transformative journey that prove anything is possible when you blend creativity with tech-savvy determination.

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