ABOUT
As the co-founder and manager of Easy Name Change, she is frequently quoted in the media. Since its establishment in 2008, Easy Name Change has assisted over half a million people worldwide in changing their names. The Australian family-run wed-tech company expanded into the UK, Canada, and USA between 2009 and 2012. Genevieve’s background in blue-chip international FMCG marketing and business studies has been pivotal in our success.
The company’s recent growth stems from successful marketing efforts, increasing grassroots networking, and securing numerous new affiliates, ambassadors, and referrals. As the innovation driver, she is constantly seeking new channels, product innovations, and site upgrades. As a small business owner, she juggles multiple roles, balancing marketing and innovation with customer service, database, and personnel management.
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